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Character limits for every social network (2026)

Text, hashtag and media limits Poster follows when it adapts one post for each platform. Bookmark it — or let Poster handle the limits for you.

PlatformTextHashtagsMedia
Instagram2,200 charactersup to 30up to 10 photos or videos
Facebook63,206 charactersup to 30up to 10 per post
Threads500 characters1 (the first hashtag)up to 20 items
LinkedIn3,000 charactersup to 10up to 20
TikTok2,200 charactersup to 20one per post
YouTube5,000 charactersup to 15 hashtagsone video, photos aren't accepted
Pinterest800 characters—2–5 photos
Bluesky300 charactersup to 8up to 4 (over 2 MB are recompressed)
Mastodonyour server's limit, usually 500 charactersup to 10up to 4 photos or one video
Telegram4,096 characters—1,024 characters
WhatsApp4,096 characters—1,024 characters
Discord2,000 characters—up to 10, each up to 10 MB
Reddit300 characters—2–20 photos
Google Business Profile1,500 characters—one
WordPresspractically unlimited—up to 10 in the body
Mailchimp——up to 5
Tumblr20,000 charactersup to 30up to 10 photos or one video
LINE5,000 characters—up to 4 photos or videos
Viber7,000 characters—768 characters
Ghostpractically unlimited—up to 10

Limits as Poster applies them in October 2026. Networks change their rules; Poster follows the current ones.

Questions

What happens if my post is too long for a network?

Poster shortens it for that network only — at the end of a sentence or a word, with an ellipsis — and shows the result in the preview before publishing. Other networks get the full text.

Do hashtags count toward the limit?

Yes. Poster adds your hashtags and signature first, and drops extra hashtags where a network allows fewer, warning you about it.

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